When it comes to marketing yourself and your business, think of it as planting seeds that will one day grow.
All too often I hear people saying ‘I’ve put up my website but haven’t had any inquiries’, or ‘I’ve sent out some emails but I haven’t got any clients so far’.
The actions of creating a website, sending mailouts, going to networking meetings, writing a blog, posting on Twitter… whatever they are, these are all seeds that you’re planting.
Do seeds grow into plants or flowers the same day or even the same week?
I’m no gardener, but I’d hasten to say ‘no’. They need time… time to be nurtured, watered, to benefit from the sunshine, before they start to sprout and produce the results you’re looking for.
You wouldn’t get resentful about the plants in your garden if they didn’t suddenly become flowers overnight, would you? That’s because you know that they take time to grow.
The same principle applies to your Virtual Assistant business.
Rather than getting frustrated, angry, worried, doubtful and resentful that you’re not seeing immediate results, how about looking at it in a positive light and finding some things to be grateful for? Here are some things I wrote down when I started my business:
- I’m grateful for the internet, which is giving me the opportunity to work as a Virtual Assistant
- I’m grateful that I’ve decided to become a Virtual Assistant (many people don’t know what they want to do)
- I’m grateful that I’ve at least taken some action, some steps towards my future, even if they seem insignificant and haven’t produced any results yet
- I’m grateful for the many opportunities that are out there waiting for me
Try this for yourself. It will help you feel more optimistic, positive and grateful about the opportunities that are coming to you. Re-read your notes on days when you’re feeling down.
In today’s ‘I want it now’ culture, it’s easy to get into the habit of immediate gratification and expecting things to happen right away.
This is a recipe for frustration and can even lead to you giving up too early, thinking it’s never going to work for you. Don’t fall into this trap!
If we all gave up too early there would be no successful businesses.
I guarantee you, 99% of people successfully working for themselves have experienced setbacks, frustrations, slower results than they hoped for… but they managed to stay persistent and focused on the desired outcome.
Only then were they able to create the life they wanted.
Expect good things and they will come to you!
If you want to follow a step-by-step system which will show you what seeds to plant and in what order, I have created The 5 Key Steps To Your Virtual Assistant Business which takes you through the entire process from start to finish. It has helped lots of people around the world to create their own successful businesses. The System also includes templates for your business plan, marketing plan and start-up checklist. Find out more here