First of all, what is social media marketing? Simply put, it’s the online version of what we do offline to network with other people. For example, when you’re networking offline for your business, you may attend networking events and exchange business cards. Or if you’re networking socially, you might join a local sporting club or other hobby club.
When you’re networking online, you join social media sites such as Facebook and LinkedIn to meet others. Millions of people worldwide are involved with social networking and it’s a medium that’s growing day by day.
Businesses of all kinds are getting involved in social media to attract a strong following and to bring in more clients.
Many of the top online businesses use social media as a very effective part of their marketing strategy. As a Virtual Assistant, you should be doing the same for your business.
When you join a social networking website, you can set up a profile (including your photo and links to your website/blog) and start getting involved. Search for people you know in the offline world and invite them to become your friend. Join groups related to your target market and invite people within those groups to become your friend. Look for people who have similar interests to you and connect with them.
Keep building your list of friends as you go along. Before long, you’ll have lots of online friends that you can exchange information with and get to know on a more personal level. You never know – some may need your VA services sooner or later, or they may have a friend that does.
Effective social marketing is about building relationships rather than blatantly promoting your business. Be helpful and friendly, sharing tips and know-how.
You can even create your own group and take a more proactive approach. You’ll then be connected to a large group of people that you can provide useful information to on a regular basis. This is a perfect way to stay in touch so that when/if they are ready to use a Virtual Assistant they’ll think of you first.
As you can see, social media is a very powerful form of marketing and essential in the current online business world. So jump in, join a couple of the top sites and start social networking right away. You’ll have fun and your business will thank you for it!
Once you have learned how to go about social networking, you’ll be able to offer this in-demand service to clients.
In the updated version of “The 5 Key Steps To Your Virtual Assistant Business”, which is a step-by-step system on how to become a Virtual Assistant, you will learn exactly how to get clients using Social Media.
Do you have any questions or comments about this Virtual Assistant marketing strategy? If so, please post them below!
P.S. Here are the links to the other Virtual Assistant marketing articles in this series:
Photo Courtesy of Jason Howie – Creative Commons Licence