As a Virtual Assistant you can market your business very effectively by having your own blog. A blog is a central place where you can post your thoughts and news on topics related to business and the Virtual Assistant industry.
The purpose of blogging is to establish a relationship with your audience. Over a period of time, you’ll build credibility and people will come to trust you. Of course, the ultimate purpose is to attract as many people as possible to your Virtual Assistant website, so that you build a larger portfolio of clients.
In terms of blogging platforms, WordPress is one of the best and it’s the one I use for this blog. Search engines tend to pick up WordPress content very easily, and it’s user-friendly. Best of all, it’s free. You can install WordPress on your own server, or have it hosted at WordPress.org.
You may be wondering what to write about. Why not share your thoughts about the latest trends and technologies in the Virtual Assistant industry? This shows that you have good knowledge and experience in the business.
You could also write about ways that people can use the services of a Virtual Assistant and how to avoid costly mistakes when hiring one. Don’t be afraid to include some personal news as well, as a way of letting people get to know you better.
It’s important to post regularly to your blog to keep the content fresh and up to date. It’s also important for search engines, as they love blogs that are regularly updated. Having fresh content gives the search engine spiders much ‘fodder’ to feed on.
Become active in the blogging community. Visit other people’s blogs in the small business, marketing and Virtual Assistant field and read what people have to say. If you have a relevant comment to add, post it on their blog. This will give your blog more exposure as you can also leave a link to your blog along with your comment.
The main keys to blogging are:
1. Write about current topics and include a personal touch
2. Give good information
3. Post regularly
4. Get active in the blog community and post comments on other blogs
If you keep these simple points in mind when you’re blogging, you’ll build a good audience, gain the trust of people and increase your list of happy clients.
Do you have any questions or comments about blogging? Please comment below!
P.S. Here are the links to the other Virtual Assistant marketing articles in this series: