How To Handle The Question “So, What Do You Do?”

By March 1, 2008 Marketing 2 Comments

At business networking events, how do you handle the question “So, what do you do?” Should you have a 30 – 60 second “elevator pitch” ready? Or does that come across as too “salesy”?

It’s best to get the other person talking about themselves first – you’ll feel more relaxed then, and people do love to talk about themselves! When the conversation turns to you, why not describe exactly how you solved a problem for one of your clients (even better if that client happens to be in a similar field to the person you’re talking to!) That way, your listener will easily remember you because they can relate to what you’re saying. How much better is that than having to listen to you reel off a list of your services? I used to make that mistake, and wonder why people would get that glazed look!

And keep it short and sweet, so that they’ll easily be able to tell others what you do.

2 Comments

  • Lisa:

    I have to say this is one I still need to work on. That elevator speech. I need to work on an answer to, “So, what do you do?”

    Well, I am not just a work-at-home wife or someone who simply has a home business. I want to portray that person who is a part of an up and coming new virtual assisting trend. And then put in a cute little nutshell what I offer in my business.

    The reason why I am still working on that speech is because I am still taking baby steps toward developing my business. At this time I am in a VA Internship program. So everything is basically on hold. However, I can at least work on the answer the thought provoking question presented here.

    Thank you for bringing up what some of us are probably thinking we should develop or even polish up on.

    ~Delilah Smith
    Caliber Virtual Services

  • Lisa Taliga says:

    Delilah, you’ve hit the nail on the head. You’re not just a work at home wife or someone who has a home business. The key to getting people to remember you is to develop something that reflects your unique personality so you’re not just another business card in the pile.

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