At business networking events, how do you handle the question “So, what do you do?” Should you have a 30 – 60 second “elevator pitch” ready? Or does that come across as too “salesy”?
It’s best to get the other person talking about themselves first – you’ll feel more relaxed then, and people do love to talk about themselves! When the conversation turns to you, why not describe exactly how you solved a problem for one of your clients (even better if that client happens to be in a similar field to the person you’re talking to!) That way, your listener will easily remember you because they can relate to what you’re saying. How much better is that than having to listen to you reel off a list of your services? I used to make that mistake, and wonder why people would get that glazed look!
And keep it short and sweet, so that they’ll easily be able to tell others what you do.