Here’s a way of finding clients that I haven’t really discussed much on this blog so far – applying to job advertisements in your local paper.
You’ll find smaller businesses looking for in-house admin, secretarial, clerical, marketing, bookkeeping etc support that haven’t heard of a Virtual Assistant. They could be looking for someone full-time or part-time. Whatever the case, these businesses are all potential clients that you could be working with. They just need some education about Virtual Assistance.
Put together a letter which explains the virtual services you provide and the benefits of working with a Virtual Assistant. These include cost savings because they don’t need to provide office space, equipment or any of the other things that in-house employees need to get the job done. They only pay by the hour for the work that needs doing, not for times when there is hardly anything going on. Also, there’s no need for them to have to deal with the admin and red tape involved in employing staff.
If you can, suggest an obligation-free meeting to discuss their needs. It’s much easier to get the benefits across when you’re in a face-to-face meeting. You may need to offer to work in their offices for a few hours a day initially, so they can get to know and trust you. Eventually, if all goes well and they’re comfortable with your services, you should be able to do the work from your home office as a Virtual Assistant.
I have created a step-by-step system called “The 5 Key Steps To Your Virtual Assistant Business” which teaches you how to become a Virtual Assistant. The System will save you lots of time trying to figure it all out yourself, and includes templates for your business plan, marketing plan and start-up checklist. Find out more here