So far, I’ve resisted writing about the current economic climate as it’s not something that I want to focus on. We’re being bombarded in the media with doom and gloom reports, and while the repercussions for people are certainly very real, I feel that some of it is self-perpetuating.
Let’s take an example: If I were to get depressed about the economy and worried about its impact on my business, this could lead to a downward spiral. I may not have the energy to market myself in a positive way. This would then lead to me getting fewer clients because of my downbeat attitude. Ironically, this would impact on my business, because of my change in mindset.
If on the other hand I decide that the current economic climate is going to be positive for business – I’ll tell you why in a minute – then how do you think that would affect my marketing and my ability to attract clients?
I believe that the Virtual Assistant industry will actually benefit from the downturn because more and more companies and business owners will be seeking to save money by using the services of Virtual Assistants, rather than an in-house employee. A traditional employee costs much more than a VA, in terms of benefits (sick pay, holiday pay, retirement benefits) and other costs such as office space, equipment and furniture. In addition, using a VA is much more flexible than having an employee. Businesses only use a VA when work needs doing, they don’t pay to have someone sitting in the office twiddling their thumbs.
Also, if you’re working for someone else, you’re at the whim of one employer. However, if you’re a Virtual Assistant, you have many different streams of income, because you have more than one client. You’re not dependent on one ‘entity’ for your earnings.
It’s also tempting to believe that things ‘come to a halt’ when there’s a recession. Let me assure you they don’t. One new client of mine is setting up a new finance broking business, and others are carrying on as normal. They are not letting go of my services just because they fear a recession. They are continuing to invest in their businesses, just as you should.
So, if you want to work at home, or already work at home, there is no reason to let the doom and gloom get you down! Please add your comments below.